WordPress that is primarily known as a blogging platform has also built a reputation for its solid SEO foundation. As a Content Management System(CMS), WordPress provides exceptional SEO features. Currently, WordPress powers 34% of the web. Some of the popular websites that use WordPress are BBC America, Times.com and TechCrunch. Hence WordPress sites tend to rank well on Google. The success of WordPress SEO can be attributed to the in-built features of the CMS making it easy to customize especially for business and people with lesser technical experience. In this article, we will talk using WordPress SEO how to rank on Google - ten ways to boost your WordPress website and we will also look into the pros and cons of using a WordPress site.
SEO can get technical but learning a few basic SEO tips can be helpful in optimizing your site. This is beneficial for increasing the traffic to your website. Here are 10 ways to boost WordPress sites for SEO.
Make sure that you choose a reliable provider while hosting your site. This helps in improving the site speed, uptime as well as the security of your website. There’s a direct impact on your WordPress website’s SEO for site speed. Poor uptime and security vulnerabilities can also result in site quality issues. If you don’t know where to start from, you can always opt for any one of the three hosting providers that WordPress recommends in itself.
There are various free themes as well as premium themes which are not free. You have to be careful while selecting a theme for your website as selecting an unsuitable theme with unnecessary plugins might decrease your site speed.
There are several free SEO plugins in WordPress which are pivotal for helping you optimize your website. Like Yoast, schema pro, image optimizer etc.
WordPress comes with an inbuilt option that helps in hiding your website from search engines. The purpose of this is to give you time for working on your website before it goes live on the internet. If your website is not appearing in search results, make sure that the visibility settings are unchecked.
WordPress allows you to customize permalinks. You can omit the unnecessary characters from your URL and use your target keywords on your website link. This makes your website more easily readable and understandable by search engines.
It is necessary to verify your WordPress website with Google Search Console to monitor, maintain, and troubleshoot your site’s presence in google search results. XML sitemap is also beneficial in quickly finding your essential website pages, even if your internal linking isn't perfect. It works as a roadmap for your site helping search engines find the important website pages.
You should have strong keyword research before you start with any project of SEO for WordPress. Using an effective SEO strategy to plan your site content helps in on-page optimization. Without proper keyword research, you will not be able to optimize your website’s content.
Various SEO plugins in WordPress help in optimizing headings. You can break up your content from H1 to H6. Embed your keywords in the right places as it makes your content easily readable and it can be easily found by search engines.
Internal linking plays a pivotal role in your content strategy for establishing topical relevance between various pages on your website and also to help users efficiently navigate your website. SEO plugin in WordPress are incredibly effective in internal linking.
If you are using a lot of images in your content, the size of your page might increase if the images are not optimized properly. WordPress provides you with various features and plugins to optimize your images to improve your site’s speed and performance.
WordPress is highly reputed as one of the most SEO friendly CMS. You can easily implement a whole host of SEO tactics using the available plugins. If you are using WordPress, you can put yourself in a great position by following the above-mentioned tactics. Using WordPress you can acquire a great position to outrank your competitors. If you are new to blogging then WordPress is the best CMS option for you.
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