Should SMB's Invest in SEO

Search engine Optimization benefit for Businesses

The most commonly asked questions by a lot of businesses in what is SEO? SEO stands for Search Engine Optimization. It is defined as the process of optimizing a website as well as the content on the website to acquire prominent positions in organic search results. Every day Google processes over 3.5 Billion searches i.e. 40,000 search queries per second on an average. So, if you are wondering why SEO, the simple answer is visibility of your website for all the relevant searches made by the users. In simple words Search Engine Optimization benefit involves increasing the quality and quantity of traffic to your website. SEO increases the attention of potential customers and attracts new prospects.  

Types of SEO

Achieving a top position in the relevant search list is pivotal for the success of your business. SEO is an extremely cost-effective way of increasing your brand awareness, conversion rates, and improving user experience. Since, SEO is a long term investment, many startups and SMB’s think that it is not wise to invest in SEO services. But, that’s far from the reality and decreases your business ROI. The understanding of types of SEO will help you make informed decisions on what is absolutely essential and what can be taken up at a later date:

On-page SEO

On-page SEO is related to the optimization of the content on your website to attain higher relevant traffic in search engines. Both website content and HTML source code are referred to under On-Page SEO. Strategizing the structuring of your website content and placing the right Keywords would help you gain prominence in search results. 

On-page search engine optimization benefits your business by ranking your products and services in relevant searches. Understanding of keywords that are high on conversion, low on competition and with good search volumes is absolutely essential. However, if you overstuff keywords, search engines will understand and will not show your results. Hence it is necessary to embed your keywords very carefully throughout your content on the website. 

Technical SEO

The non-content elements of a site come under technical SEO. A site’s readability, back-end structure, speed, mobile first design, interlinking, and foundation are improved by using technical SEO. There are over 200 factors that Google considers while ranking your website.

Technical Search Engine Optimization benefits your business by ensuring that search engine bots understands the content on your site, and uses various techniques to help you gain users' trust or appear on search result FAQ’s. Technical SEO is related to the following:

  1. Site speed 
  2. Mobile-friendliness
  3. Indexing 
  4. Crawlability 
  5. Site architecture 
  6. Structured data
  7. Security  

Off-page SEO

Off-page SEO mainly focuses on building your website’s reputation and authority. When any other website that’s related to your products or services sends traffic to your site, search engines consider it as a reference. If the reference is from the reputed site, it has a better impact on the reputation of your site as well and vice versa. So, Off-site SEO relates to a large volume of high-quality backlinks. You can attain this through a variety of link building and guest posting tactics.

SEO Benefits

According to statistics, on an average 14.6% of the close rate is achieved from SEO leads. Every business requires a good SEO strategy for staying ahead in the competition. However, we understand that a startup cannot invest in search engine optimization services as an enterprise can. The SEO requisite of a large organization is much different from SEO for small business.  However, all scale of companies, can easily gain some levels of Search Engine Optimization benefits. 

SEO generates highest leads 

Inbound strategies are extremely useful for the effective and successful source of leads. Good SEO helps in having a good impact on the buying patterns of your customers. SEO is the primary source of leads among 62% of Business to Business(B2B), 51% of Business to Customers(B2C), and Non-Profit organizations.

Improved user experience 

A satisfied user is a pivotal element to the success of a website. SEO helps in improving your user experience by providing them with the relevant and required information. SEO is beneficial in the easy navigation of your web page as well as a mobile-friendly website configuration. Hence, good SEO results in more clicks, more leads, higher conversion rates, and better brand recall. These are the factors that are analyzed by search engines and hence SEO improves your search ranking to relevant queries. 

SEO builds trust and credibility

The ultimate goal of a good SEO strategy is to increase the visibility of your website. SEO helps your users find valuable information and provides answers to their search queries. It guides your prospective leads who are at the top or middle of the sales funnel and turns them into valuable customers. 

Local SEO gives increased engagement 

Local search has become a fundamental part of the success of medium and small businesses. In the past 2 years, Google’s Consumer Insights has reported a 900% increase in “near me” searches. 76% of local mobile searches for “near me” results in the same day visits to the store. This helps in increasing the traffic to your website. The main focus of the Local SEO strategy is to optimize your digital properties for a specific vicinity which helps people find you very easily and quickly. 

Understanding SEO helps in understanding users and competition

SEO always takes into consideration your competition, google trends, and users search trends. When you employ search engine optimization services you are always updated with the trends and it’s easy to stay ahead of the curve.

SEO is quantifiable

The results of good SEO can be easily tracked over a period of time. Analyzing your SEO strategy helps in tracking the performance of a business or a brand by calculating the number of visits to your website, session time per visit on the website, best performing content, and also finding the terms for that you are ranking. 

SEO brings new opportunities

High-quality SEO is always helpful in bringing in new opportunities for your business. Good SEO helps you to stay on the top of the search list. Hence it increases the tendency of your website to be found easily by the users. 

Things to consider before opting for SEO 

Search Engine Optimization helps you to ace the competition in terms of brand awareness and brand equity. But it is important to know these two factors before taking a decision

SEO is a long term strategy 

Depending on your domain, you can see the positive impact of the SEO with a minimum of a year of the action being taken.  SEO is the cheapest form of marketing and has the highest rate of conversion. Hence the result yielded by SEO is like compound interest. The impact of a good SEO strategy lasts for a very long time. 

To get clicked on, you have to be on page one 

Understand that 60% of the clicks go to the sites that appear on the first result page. And this space is extremely competitive. Right now there are only 10 search results on a given page and out of which 4 to 5 are reserved for paid ads. So, understand that all your pages might not rank on the first page.

Should I hire an SEO agency?

Depending on the bandwidth of the complexity of your website and your willingness to learn, you can always learn the basics of SEO by yourself. There are various factors that are involved in a successful SEO strategy, hence 81% of companies tend to hire or outsource their SEO activities. There are several SEO agencies and consultants who will help you unleash the potential of your business by working wonders with SEO. In the case of increasing traffic and conversion rates to your website, you can always hire SEO professionals, SEO firms, or consultants. A professional SEO strategy is pivotal in staying on the cutting edge. Hence it is very important to select among the best SEO agencies in India. 

If you're looking to hire a search engine optimization services company, please feel free to contact us. You can email us at We're the SEO experts in India with over a decade of experience.

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