What is Digital Marketing?


What is SEO?

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How SEO works?

In layman terms, SEO services help your website to appear on the first page of search engine results with an aim to drive quality traffic that converts into sales to your website. It optimizes your website according to search engine guidelines, provides the target audiences with value at each sale funnel, and increases your authority so that your brand becomes a one-stop answer for your target audience. It is one of the most loved strategies by all the marketing managers.

Why SEO is important?

Seo is leveraged by organizations because it helps brands emerge as thought leaders by providing true value to their customers. Businesses employ SEO to drive traffic, increase sales, and build strong loyalty. 70% of marketers see SEO as more effective than PPC and consider it as a critical long term strategy.

What are SEO tools?

SEO tools help you understand the user intent and the searches they are performing. They help you evaluate the keywords, competition, and probability of how fast would you be able to rank against your competition. There are many paid and unpaid SEO tools.

  • Keyword Research Tools: ubersuggest, SEMrush, MOZ, Google Keyword Planner, Google Search, Google Trends
  • Analytical Tools: Google Analytics, Google Search Console, Google Optimize
  • Link Building Tools: Google Alerts, Ahrefs’ Site explorer, Google Advanced Search operators, Ahrefs’ Content Explorer, HARO

SEO with google

Google properties own almost 94% of all searches, hence, it is the most important search engine. Google takes into consideration over 200 factors to assign the page ranking and domain authority of the website. It is important to read Google guidelines and ensure best practices to appear on the first search result page. Google ranks websites that offer amazing user experience (UX), provides value to users and is recommended by others as thought leaders. 

How to optimize SEO for YouTube?

SEO for YouTube is very similar to SEO in general. You need to optimize your channel, playlist, meta description, description, tags, and videos. You can leverage SEO to boost your YouTube SEO. Also, it is important to use captions, subtitles in your videos for greater reach. 

SEO for website

The website is your prime digital asset for lead generation and sales. Hence, it is critical to have your website optimized for SEO. Website SEO takes into on-page and off-page optimization. On-page is more technical and looks into matters of website architecture, speed, user experience, rich snippets, breadcrumbs, etc. whereas the off-page SEO looks into keyword mapping, content strategy, link building exercises to ensure you create the best value proposition for your target audience.   

SEO for WordPress

If your website is hosted on WordPress, there are many plugins that are available to help you boost your SEO. Yoast plugin is among the most loved SEO plugin on WordPress and eases the work to a larger extent. A few major points to keep in mind are:

  • Add XML sitemaps in WordPress
  • Add your site to Google Search Console
  • Properly use categories and tags in WordPress
  • Make internal linking a habit
  • Optimize WordPress comments
  • No Follow external links in WordPress
  • Optimize your site’s speed and performance
  • Optimizing images 
  • Start using SSL/HTTPS

What’s the difference between SEO and SEM?

SEO (Search engine optimization) is an organic search strategy to gain website visitors whereas SEM (Search engine marketing) is a paid search strategy to gain website visitors. Both strategies are crucial for inbound lead generation. But it is crucial to understand that SEO is a long term investment whereas SEM can help you generate immediate traffic. Varieties of factors such a the business goals, timelines, marketing budget, resources, and user research need to be taken into account to help understand what would be the best way forward. However, both strategies are equally important and are interdependent to each other. 

What’s the difference between SEO and digital marketing?

Digital marketing is an umbrella term for every marketing strategy employed on digital platforms. It can range from SEO, SEM, content marketing, affiliate marketing, social media marketing, mobile marketing, re-targeting and so on and so forth. Whereas, SEO is just one of the techniques under digital marketing. SEO is a technique that helps you gain organic website traffic by appearing on the first page of the search engines. 

What’s the difference between SEO and SMO?

SEO or Search Engine Optimization is a process of increasing the quality and quantity of website traffic organically, i.e., by appearing on the first page of search engines. SMO or Social Media Optimization is a process of using social platforms to reach and engage with the target audience. 

What’s the difference between SEO vs. PPC 

PPC (Pay per click) is a paid online advertisement wherein you can bid for place in Google search results for relevant searches. You are charged when someone clicks on your ad and lands on your webpage. SEO is a process where the search engine values your content as important and displays your webpage organically. 

What is social media marketing?

Social Media Marketing (SMM) is a form of digital marketing that sums up every action and strategy you want to carry on various social channels such as Facebook, Pinterest, YouTube etc. to meet your branding and marketing objectives. The strategy generally takes into account the business goals, timelines, and associated budgets. 

Why social media marketing is important?

There are 3.5 billion social media users worldwide with an average usage of 3 hours per day. Social media has emerged as a powerful marketing tool because it puts users at its center and empowers them to share their opinions. The right social media marketing strategy can help build your brand, increase loyalty, boost sales, and establish yourself as thought leaders. 

What are the strategies for social media marketing?

There is no one fit all strategy on social media. Depending on your business goals, resources, and industry, your social media strategies would differ considerably. Here are a few steps to help you develop your strategy:

  • Set meaningful social marketing goals bounded by timelines
  • Research your target audience, competition, and industry trends
  • Define your KPI’s 
  • Collaborate 
  • Create and curate engaging content
  • Assess your results and optimize

What are the tools for social media marketing?

There are many tools available out there. Here’s a list of our favorite tools:

  • Buffer: for ease of scheduling and posting
  • Biteable: For creating engaging videos
  • Canva: To create beautiful graphics
  • Feedly: To always be updated about industry trends
  • Quuu: For content curation 
  • IFTTT: For automating cross postings
  • Bit.ly: For custom URL’s
  • Viralcontentbee: To ensure increased content sharing
  • Facebook Messenger: Increased Engagement
  • Rival IQ: to track competition


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