Client Introduction
Wysa is a global leader in AI-driven mental health support combining the easy anonymity of chatting with an AI bot with clinically validated therapeutic interventions.
Goals
- Increase engagement on social media, i.e., LinkedIn, and Twitter.
- Set up a blog site to rank better for keywords.
Strategy
- Collaborated with therapists for accurate, sensitive content creation.
- As a top social media marketing agency for small business, developed content clusters on various mental health topics.
- Created a social strategy with therapist consultations and thoughtful messaging.
- Focused on long-term content cycles with therapist sign-offs for credibility.
Impact
We were able to gain 217% increase in the engagements on Wysa’s Twitter and LinkedIn accounts within a span of six months.
"Saloni built our marketing function from scratch, taught us about content marketing, who to hire, what tools to use, what metrics to track, and single handedly built the function."
