Client Introduction

PS Group, a leading real estate developer in Kolkata, is known for its innovative and high-quality residential and commercial projects. With over three decades of experience, they set benchmarks in design and sustainability.

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‍Goals

1. Increase the website traffic 
2. Create brand awareness
3. Increase Enquiries

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Strategy

1. Identified KPIs and analyzed competition as a real estate digital marketing agency.
2. Researched user journeys, intent, and keywords for flat searches in Kolkata.
3. Implemented technical SEO services and on-page SEO.
4. Developed a comprehensive content strategy with high-engaging, SEO-compliant content and real estate graphic designs.

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Impact

We were able to gain a 93.39% increase in website users and 50% increase in the goal completions within a span of six months. 

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