Client Introduction

PS Group is a leading Real Estate Developer in Kolkata, Eastern India.. We support them with the SEO initiatives to increase quality traffic.

 Goals

1. Increase the website traffic 
2. Create brand awareness
3. Increase Enquiries

Digital Marketing Services Journey

We understood the KPIs and learnt about our competition. We started understanding the user journeys, user intent and keywords for all user journeys. Our SEO team worked towards finding appropriate keywords to help PS Group rank high for all the KW related to a flat search in Kolkata.

We worked on technical SEO, On page SEO, and created a comprehensive content strategy. From writing high engaging content we met all SEO standards to ensure high quality traffic on the PS website.

Impact

We were able to gain a 93.39% increase in website users and 50% increase in the goal completions within a span of six months.