Client Introduction

Mailman is a B2B and B2C global SaaS player that is changing email management.

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Goals

1. Increase brand awareness
2. Increase brand popularity
3. Drive lead generation

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Strategy

1. Develop a content marketing strategy targeting Top-of-Funnel (TOF) and Middle-of-Funnel (MOF) keywords.
2. Enhance website optimization for SEO.
3. Implement an engagement tool on the website.
4. Produce explainer videos.

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Impact

1. Achieved a 500% increase in website traffic.
2. Domain Authority (DA) surged from 23 to 57.

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