We are asked often by SMB’s about what is a Local SEO and how can it be helpful for my business? So, we thought of writing this blog which answers the definition of a Local SEO, its importance, steps to apply local SEO for your business, and how to rank on Google using the Local SEO strategy.
Local SEO which is also referred to as Local Search marketing is an incredibly effective search engine optimization strategy that helps your business to be more visible on Google for local search results. Local SEO strategies basically help in the online marketing of your business by promoting various products and services to the customers in your area at the very moment that they are looking for them. It is achieved through a range of methods some of which might vary greatly from what’s practiced in the case of standard SEO.
46% of all the searches on Google are Local. On average 89% of people search for a local business on their phone at least once a week with 58% people searching daily. This renders that as a business if your Local SEO is not in order, you are missing out on an opportunity each time someone is searching for some relevant product or services. “Near me” searches have seen 150% faster growth than traditional, local-based searches. 74% of the local searches or “Near me” searches result in the same day visit to the store.
You should prioritize setting up your Google My Business page as that’s the first step towards Local SEO strategy. If you are an established business, there’s a chance that your business will already exist on the directory of Google My Business. In that case, you will have to claim for it. New businesses and new locations have to be added to GMB. Follow these steps for listing your business on Google My Business:
Local SEO also works the same as that of normal Google searches i.e. when someone searches for something on Google, it scans through its index to provide the best results relevant to the person’s search. Local SEO strategy optimizes a website in order to increase traffic, leads as well as brand awareness by using a different set of ranking factors to rank the local search results.
The search engine market share of Google tops the chart boasting 86% of desktop and 95% of total mobile searches. Hence GMB plays an instrumental role in driving customers to a local business. Listing your business with GMB can be very helpful in increasing the instant search visibility of your business operating in that locality.
Optimizing your GMB profile refers to providing as much information possible about your business. The more the information provided, the easier it will be for the Search Engines to refer to your business for the relevant keyword related queries.
NAP stands for Name, Address, and Phone Number. Search Engines will verify your business details with third-party citations thus making it crucial for users to receive the correct information.
GMB already offers a list of categories for listing your business. You need to choose the categories that are most suitable for your business. It is recommended to check periodically for new categories to enhance the accuracy of your listing.
The strongest ranking factor on google is on-page optimization. Hence the right usage of keywords is recommended. Using the relevant keywords in the name of the business will always get you results.
A structured citation is an essential element in Local SEO. It serves 2 purposes i.e. to validate your business information for search engines as well as to provide additional targeted traffic.
It is important to have an exceptional content strategy for your website as the content will serve as a resource for your clients. Educational or informative content produces 3 times as many leads as that of paid ads. You have to publish both informative as well as Local SEO content for more appearing more on relevant localized searches.
Every business should focus on having an effective link building strategy. Especially for local businesses, it’s extremely necessary to have a backlink profile that’s primarily made up of directory links and profile links. It helps in demonstrating the evidence of relevance to your industry and city.
The reviews on your business have an influence on an individual’s decision on choosing your services or products. For any local business, review management remains one of the topmost priorities to improve search visibility. A good review strategy should be inclusive of ways for getting more Google Reviews as well as reviews on review sites that get search visibility for related keywords.
18% of Local mobile searches lead to sales on the same day. Getting local relevant traffic is what is a Local SEO is helpful for. Climbing the SERPs can be tough if you are a small business but you cannot miss out on opportunities that Local SEO strategy has to offer. With the ever-increasing competition, you need to specialize in your areas of expertise. Local SEO strategies use location to leverage more opportunities and promote long term advancement and growth in your industry. You can make use of the aforementioned guidelines to outrank authority sites and get high converting traffic.
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