What social media marketing taught us through the Pandemic

What social media marketing taught us through the Pandemic

The pandemic has changed the way we function forever. The way we communicate, the way we interact, the way we consume information, the way we do business- everything has changed. In the midst of this heavy change, we saw a rise in social media technology as a new means of interaction and even a new way of deriving human connection. 

Statistics for social media marketing

To understand the effect of social media on our daily habits especially due to the pandemic, here are some statistics that reflect the same. 

  • Americans spent on average 82 minutes per day on social media in 2020
  • As of October 2021, 4.55 billion people are active on social media.
  • 85% of marketers rank short-form videos as the most effective type of social media content in 2021 
  • 64% of marketers plan to invest more in short-form video in 2022.
  • 82% of marketers repurpose content across various social media channels.
  • 54% of social browsers use social media to research products.

Events that prove the power of social media

In times as tough as the ones that the Pandemic brought with itself, social media played an integral part in in helping us maintain our sanity. Social media was instrumental not only in helping us in our human connections but also in saving human lives. 

As one might recall, all social media platforms were filled with Dalgona coffee pictures when the pandemic first hit. Add to that the various workout challenges and video trends that came about became the main focus in those times. All of these and more made us feel quite at home and helped us feel like we were still amongst our loved ones. These fun yet simple trends were the ones that helped us let loose when the atmosphere around us was filled with stress and anxiety. 

Social media also managed to play a great role in our professional lives. From Zoom calls to classroom sessions, everything found a place on the digital platform. Thus while social media helped us get out of the pandemic stress, it also helped us to not forget our basic responsibilities. 

While we often discuss how social media helped us in our daily routine, it is all the more important to remember how it also saved lives. At a time when resources wer beyond our reach and information was scarce, the various social media platforms brought us all together. Information related to the Covid-19 virus, to the making of a vaccine, and to the benefits of the vaccine were all part of the awareness that social media comfortably handled. While the various platforms helped us touch base with other humans, it also helped us reignite and maintain the enthusiasm to live and to live freely. 

Benefits of social media marketing

Social media has had many benefits where it affects human life especially during and after the pandemic. Many of these have had a very deep and positive effect on our isolated lives through this tough year. 

Social media allowed better human connection

Social media has been very helpful when it comes to connecting people in these tough times. In times like the once brought by the pandemic where one could not even interact with their closest people, it became exceedingly tough to hold onto any human emotion. Thus, at a time where human interaction was at its lowest, social media allowed us to connect with each other from the comfort of our homes.

Social media saved our mental health

It is said that we derive a sense of reality and sanity through human connection. But due to the pandemic and its restrictions, this human connection was also difficult to maintain. This resulted in a huge decline in mental health among a large population. But due to social media, one could still retain some sense of connection with other humans, while we tried to stay safe from the deadly disease. Thus social media went on to stabilize our mental health through the pandemic. 

Social media marketing as a business strategy

The pandemic had an inexplicably bad effect on this human generation but humankind found a way to see the bright side. As social media and its uses increased, it was quickly realized that getting in touch with your audience can only be done right here. Thus different brands targeting different audience groups found themselves on social media trying to connect with their audience. This led to a great business strategy as the old strategies prior to the pandemic fell flat. 

A voice to be heard through the Pandemic

Social media has been long hailed as the medium that gave a voice to everyone. This allowed every opinion to gain a platform to make itself heard. This effect was only amplified through the pandemic. This allowed honest and transparent news and opinions to travel in a time period where this communication had become exceedingly difficult. Thus social media became a support system for all voices respective of where they came from. 

Social media marketing and brand connect

When it comes to social media marketing, one hurdle that brands often come across is the disconnect between the product and its audience. Social media has been able to bridge that gap to a good extent. But as the pandemic rolled over, social media marketing has almost replaced and improved existing marketing strategies. This is primarily because now brands can get off a pedestal and communicate to the audience one-to-one on a more personal level. 

Being social in the times of a Pandemic

The pandemic brought with it many changes which took a heavy toll on all of our lives. But social media has been that one sliver of hope that let people still have a sense of the same connection and reality. It is now obvious that social media marketing especially, will be in our midst for a very long time and provide us with the transparency that we deserve.


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